Graphic Design

Graphic artwork “speaks” visually to people of different languages and does not require a translation! Social media made the most out of pictograms. Printed and digital materials with icons, infographics, and illustrations are more accessible, easy to follow and to remember by people with various abilities. Graphic artwork encourages reading and simplifies the understanding of complex processes.

You Name It Have It

Logo

Infographic

Power Point Slides

Other Artwork

vector artwork with Adobe Illustrator and CorelDraw. Freehand art.

Quality images are a cornerstone of good visuals.

We create both vector and raster files so you can have your logo or infographic in whichever format works best for you.

If you do not have vector versions of your image, we will re-create it for you.

All images in a booklet or on a website should be clear and not blurry. A low-quality image can negatively affect the perception of a product in our eyes. As a result, when we work with our customers who want to use a logo, infographic or diagram they already have, we always ask if these assets can be supplied in vector format. You can adjust the size of an image without losing clarity.

Once we zoom up a vector and raster file, the significant difference becomes apparent:

How can you tell the difference between vector and raster file types?

By the file extension:

.jpg, .png, .gif or .tif – raster file.
.ai, .eps, .cdr, .pdf, .svg – vector files

However in 80% of cases, people send us a bitmap image saved with the vector file extension. Unfortunately saving a bitmap file with a different extension does not convert it into a vector file. Therefore, it also helps to check images visually by zooming them on your device screen to around 200% or higher.

If the edges blur and the colours appear in different shades – then despite the file extension, you have a raster image.
Should the edges remain clean and the colours solid – then it is a vector image.

To learn how to convert bitmap file to a vector image click here.

What is a vector image?

Genuine vector drawings are:

made of points connected by geometric lines, the curvature of which is calculated through math
better than vector graphics with any geometric shapes: polygons or smooth curves
small file size
editable by a vector editing software.

The most popular formats for vector graphics are:

.ai – Adobe Illustrator
.eps – Encapsulated PostScript
.cdr – Coreldraw
.pdf – Portable Document Format
.svg – Scalable Vector Graphics, or SVG as it is commonly referred to, is an XML-based vector image format for interactive graphics that are two dimensional. These images can be used directly in web pages and logos.

What are raster = bitmap images?

They are composed of a finite number of pixels. A photo is the best example of a raster (bitmap) file. If you set different colors in each pixel, and then back away from the grid, these individual squares visually blend together into an image. When zooming close up to an image, the pixels spread out making it appear pixelated. This happens because there aren’t enough pixels in the picture anymore for every screen pixel. When the computer tries to fill gaps, the image becomes grainy and blurry.

Raster images are great for creating detailed, rich and intricate pictures. Any pixel can be a different colour, which makes any colour change variation possible.

They are resource-demanding. As pixel-based images are rendered they provide excellent shading and gradients. However, the larger the image size (defined by its resolution in DPI or PPI), the higher your file size will be and thus rendering may take a long time.

The raster image can be edited with a variety of software. However, the most powerful and popular option is Adobe Photoshop.Common raster formats include:

.jpg – A standardised image format for storing digital and online photos, JPEG has become the most widely used.
.png – An image saved in the PNG format can display a transparent background.
.gif – The GIF file extension is used for animated graphics. This is the second-most commonly used image format on the internet.
.tif – Images saved as a Tagged Image Format File (also TIFF) are popular with photographers and graphic designers. The images do not lose their quality after editing, so they can be re-saved without any change to original image. Not suitable for the web.
.webp – Google’s JPEG and PNG image optimisation format reduces file sizes up to 34% and 65%, respectively, while preserving quality.

How do you vectorize a raster file?

You can get the best result when vectorizing images full of solid colors and simple gradients: for example, clip-art, logos, and typography.

The images are made of complex polygons and fonts, which have been filled in with solid colours and gradients.

Converting a still photo to the vector format can be a challenge. The result will look more like a posterized version of the original photo in Photoshop.

You can find videos on YouTube that show you how to convert a bitmap into a vector.

Converting a file to the vector format typically requires the use of several types of programs:

We can use Adobe Capture to convert photos into a vector format.
Adobe Illustrator can automatically save all artwork as a vector file, but this does not convert bitmap parts of the images into a vector format.

There are also several online vectorizing image tools. You can try these two: www.vectormagic.com, www.vectorizer.io

Graphic Design

You Name It Have It

Logo

Infographic

Power Point Slides

Other Artwork

vector artwork with Adobe Illustrator and CorelDraw. Freehand art.

Quality images are a cornerstone of good visuals.

What is a vector image?

What are raster = bitmap images?

How do you vectorize a raster file?

Cannot see what you need? You Name It Have It

branding assets

Digital & Web

Printed Materials

graphic design